Meme Marketing for your Small Business

Rather than adding a logo and business image, search for something that will represent your brand and audience. Although you might not be able to create successful memes from the beginning, when you visit Meme Scoutand practice a lot, you can easily create a loyal audience base. Marketers and artist managers who are smart with meme marketing can turn their artists or festivals into brands and capture real equity within the business. Below is an example of a “music history” content piece we ran for Grinspoon on their tour announce day. We created a montage of video clips, with meme text around it and it reached 331,363 unique people completely organically. Any good digital marketing funnel requires a good piece of content at the top of funnel to collect the data set of the demographic most likely to convert at the bottom of the funnel.
This allows us to waste almost no money with our marketing efforts. The funny images with texts give instant humor to the meme. meme marketing Often, we read a joke but don’t find it that funny, but with visual representation, the text can bring an instant smile.

Since memes span all interests, genres, and platforms, you will always find a relatable meme that fully fits your situation or needs. It basically illustrates the fundamental norm that media fuels people of different cultures to interact through clever humor. Besides, it is pretty challenging to form a winning strategy when so many social media channels and tactics are available.
The picture’s style and design remain the same, but the text varies. “Tag a friend that does this” and “DM this to your squad” are common phrases seen on captions across Facebook, Instagram, and Twitter by accounts that exist to create and promote memes. Reputable meme pages like @MemeZar and @donny.drama have millions of followers, making them prime partners for brands to push sponsored meme content through. In the past six months, 10.3 million tweets mentioned the word “meme,” up 15 percent from  the six months prior to that, according to Singtel-owned marketing tech company Amobee.
So, if you are going to publish a meme for your company, we recommend using premium versions. Homemade animations shot from your desktop can do the job just as well. Don’t forget that whatever you’re selling and whoever you’re selling to, the baseline of marketing is a conversation between two human beings. Use common cultural touchpoints, make them laugh, make them feel understood, and you’ve got a much better chance of building a solid, sustainable relationship with your customer. GIFs are an excellent way to add some personality to interactions with your followers, not to mention the fact that an eye-catching visual will help you stand out in a sea of tweets.

The image you are going to choose must tie well with your brand or company in any way. So you can choose an image that can intrigue a thought among the audience. One of the key factors that dictate the success of your meme is going to be the image you select.
GIF memes are quite popular since they are so easy to share and can be quite humorous. They can be bits of a video or a group of photos or progression of a process. Another way in which memes are born is when something funny happens on the internet and everyone notices, thus starting a snowball of memes that usually last a few days to a few weeks. If these are particularly humorous then they make meme history. A GIF is a looped, animated image which can be used in messages, email and social media. A GIF is usually humorous and can sometimes become viral.

Dawkins proposed that memes are found in the animal kingdom too, suggesting that they have some evolutionary benefit. We are all wired to pass on the memes that serve a purpose. A University of Vermont study even found that contagious diseases follow similar transmission patterns to internet memes. Sobti says that, typically, changes to an app take weeks to plan and execute.
Even though the movie had a serious premise, they could still create the right buzz by making super funny memes. Be careful not to overuse memes in your marketing materials – too many memes can make your content look amateurish. A lot of companies think it’s a great idea to put out as many memes as possible, but this can backfire if they’re not done right.
Meme created for EngageBay by authorWe all know how important it is to get views and grow followers on social media. Meme sourced from @justmediathingss on InstagramThis hilarious meme is a reference to the popular Netflix show,The Tinder Swindler. And might we say, this is prime material if you want to use it for meme marketing. Meme sourced from marketingcarpenter.comThis is what your target audience may be thinking as they see those lead magnets and call to action buttons. We are here to help you take a break from that latest marketing campaign and time spent on your marketing materials. Our sole intention of being here today is to make you smile as you go about your day.

Research scholars can use the findings of this study to comprehend how customers and industry stakeholders perceive memes as a persuasive marketing tool. Memes  assist your social media campaigns and support your content marketing strategy. But, if done wrong, then you risk backlash or total disinterest. Invest in understanding your audience then deliver more of what makes them laugh, engage, and share with their friends.